Tom Sluberski
Team Leader & Sr. Director
Digital Marketing, Digital Strategist, Digital Products
Meticulous and innovative team leader with over 15 years of experience in launching new and profitable online products. Strong leader with deep experience driving change management and creating a culture of continuous improvement. Adept at optimization, inspiring creativity, A/B testing, validating testing results, user experience UX, user interface UI, customer experience CX.
Marketing and Digital Strategy Skills:
- Multichannel Strategies
- Social Media Marketing
- Email Marketing
- A/B Testing
- Landing Page Optimization
- Conversion Optimization
- Value Proposition Optimization
- Email Optimization
- Lead Generation
- Lead Nurture
- Content Strategy
- Content Management
- SEO
- Analytics
- Creating Digital Products
- User Experience
- User Interface
- Customer Experience
- Event Marketing
- Webinar Marketing
- Automated Webinars
- Live Webinars
- Hybrid Webinars
Considerations:
"Start projects with a plan, goals and quality content.
Ask the question, do you have the capacity to finish it?"
"A/B test the right things and measure! Don't assume anything with your results. Test again, repeat."
My favorite heuristic:
Quote from MecLabs, creators of the conversion heuristic and the company I received optimization training from.
"Clarity trumps persuasion, because clarity is persuasion."
Portfolio available upon request: contact Tom